The Starting Idea
The Starting Idea is an online business magazine website and community which helps busy entrepreneurs rapidly scale their businesses online with innovative marketing strategies.
Scope of Project
Identity System Design
Create an online magazine website that conveys the message of business growth while building trust and authority towards the Starting Idea brand.
The main purpose of the website will be to convert its site visitors into subscribers for Growth Club (The Starting Idea e-mail newsletter).
The site will include interviews with top international online entrepreneurs, long-form strategy based content, and infographics. It should also include conversion-powered lead capture forms and be integrated with a newsletter service.
To avoid the trap of cluttered content which most information based magazine sites fall into. Enhancing the ease of consumption was critical, all the while making the site more conversion-driven.
Another challenge was to properly highlight the authority and credibility of the magazine so that the site visitors know from the get-go that this information comes from a high authority source.
The load time of the existing time was slow (16.3 seconds). The site speed needed a boost.
Finally, the site was not completely mobile responsive. We needed to make the site experience mobile optimized.
We designed the site to be value-driven, with an uncluttered organization of content into specific categories. We adopted a sleek modern look with a lot of white space to drive home a clean uncluttered experience where the user’s readability is enhanced.
Made a CRO powered website which converts site visitors into leads – List building is important if not paramount for a content site, so we created instant attention-grabbing lead capture forms, in the form of pop up forms, countdown timers, gamified widgets, exit intent forms, etc.
We made sure that the site experience is great and completely fine-tuned for a great mobile experience along with its original desktop version.
We optimized the on-page SEO of the site and increased its speed by implementing website caching, Gzip compression, and serving scaled images.
Used gamification strategies to engage visitors and sell more products
We used Nir Eyal’s Hooked strategy by implementing gamified pop-up widgets on the site.
We created “spin a wheel” and “scratch and win” pop-ups and offered variable ranges of discount for one of the site’s products that could only be unlocked when the visitor signs up for the site.
These pop-ups used the power of variable rewards by creating suspense and excitement for site visitors and enticed them to sign up so they can unlock their discount.
Used viral tools to grow organic reach
We used viral content upgrade tools to make the site go viral organically.
We did this by creating “Viral Thank You Pages” where a specific product could be unlocked if the user committed to sharing the site’s content on various social media channels.
This is a great way to make your product/offer will go viral without spending money on expensive ads.
Built Authority and Credibility
We used the HSTOC method on the homepage of the site to build authority and credibility for the site.
The HSTOC method involves – Headline – Social Proof – Testimonials – Offer – Call-to-action.
We listed the various mainstream media credibility the team had gathered along with testimonials from subscribers to power up the authority and credibility.
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