Logo Design

Create exceptional logos

Logos are the primary identity of a brand. It has to represent the entire brand with a single mark. 

There are five characteristics of exceptional logos:

1. Simplicity

Simple logos are instantly recognizable. Complex, intricate, whimsical logos don’t scale well what generates problem in their application on tiny favicons or on the wing of an airplane.

2. Scalable

A great logo should be simple enough to be able to be scaled down or up and still look exceptional without quality loss. In the age of social media this factor is all the more important.

3.  Memorable / Impactful

Exceptional logos will be remembered for ages. Iconic logos invoke emotion and hence make a permanent impression in the minds of customers.

4. Versatile

Logos have several use cases, from large banners and billboards to something small like business cards and websites, so it’s all the more important to create a scalable logo that is legible and maintains detail at all sizes.

5. Relevant

But most importantly, logo has to be appropriate for the brand and its intended audience. It has to reflect brand’s mission, values and its target audience.