Conversion Rate Optimization

Turn casual visitors into leads and repeat customers with our Conversation Rate Optimization Service.

Do you want a normal website or a stunning website that is armed to the teeth for lead generation?

We will use our 10+ years of conversion marketing experience and a system of exclusive conversion optimization software to convert your normal website into a lead generating machine.

Use our growth recipe that has been perfected with experiments and A/B testing to only use the best combination of strategy + tech that makes your website turn visitors into sales for your business. 

Here’s how it works :

The whole CRO process is divided into 2 phases.

PHASE I

Website Development

In this phase, we will develop a working, mobile responsive website on the WordPress CMS (Content Management System).

Objective: To develop a highly modern website that tick marks all the needed functionalities, look & feel, and other expectations to prime it for conversion.

Importance: Developing a site that covers all the latest amenities will form the basis for making it conversion optimized.

Plan of action:

Here’s how we will do it:

1. Conversion Optimized Design Layout

Here’s the list of design layouts we will implement to create a conversion optimized website:

  • Homepage

Arranged with the HSTOC method (Headline – Social Proof – Testimonials – Offer – CTA).

  • Blog

Page where you host all your blog posts which can improve lead generation process.

  • Subscribe Page (with a value proposition for your newsletter)

Page where you host all your blog posts which can improve lead generation process.

  • Viral Thank You Page

Instead of a normal Thank You Page (the page which people see when they sign up for a lead magnet from your site), we will create a viral Thank You Page to engineer your content for viral growth.

  • About Page

The about page will list down your backstory with an end Call-To-Action for subscribing to your newsletter.

  • Contact Page (with contact form and fields)

This page will list all your contact credentials along with a contact form (with relevant fields to qualify visitors).

  • Booking Page

On this page, your customers will be able to schedule their desired service and pay for it. 

2. Search Engine Optimization

Integration of Search Engine Optimization best practices to increase visibility in popular search engines such as Google and Bing.

It includes website speed optimization, developing a mobile-responsive website, creating user-friendly URLs, optimizing images, text, and headlines.

This feature will include ticking all the boxes so your site is primed up to win Google.

3. Copy Optimization Process

In this part of web development, we will optimize your web copy to make it benefit driven and value worthy. This way, your visitors will be incentivized to engage with your website and sign up for your newsletter based on the value proposition highlighted by the web copy.

4. Website Security

The final part of phase I will be to install web security procedures to keep your site safe and secure.

Result and Benefit: Your brand will end up with a website layout, customized copy and navigational flow that seeds conversion triggers which will be the perfect setting for conversion tech installation (the next phase).

PHASE II

Conversion Technology Installation 

In this phase, we will install multiple conversion rate optimization software & elements to make your site into an automated lead generating asset for your business.

We will install multiple conversion rate optimization software & elements to make your site into an automated lead generating asset for your business. 

Objective: To convert casual site visitors into leads for your business so you can send them content (educational, promotional, interactive, etc.) through your email newsletter. 

Importance: Making your site conversion optimized will help in establishing a long term valuable relationship with your site visitors in one of their most personalized platforms – Their email inbox.

You can use your email newsletter to announce your product launches, events, offers, and overall generate goodwill for your brand.

Use it to convert casual site visitors into engaged leads, product evangelists, and more importantly paying customers for your business.

Conversion Rate Optimization Tools

Here’s a glimpse of the kind of exclusive software we will use to make your site Conversion Optimized:

Heatmaps Tool

We will be using Hotjar Heatmaps to understand what your users want, and how they behave on your site.

It will give us visual data on clicks, taps, and scrolling behavior, revealing the motivation behind user actions.

We will use this data to optimize your site for more Call-to-action clicks and derive longer sessions on your site.

Lead capture forms

Creating benefit driven lead capture forms to gain maximum leads.

We will install and design lead capture forms (slide in pop-ups, exit intent pop-ups, welcome mats, countdown timers, inline forms, etc.) to get fleeing viewers signed up to your email list.

Here’s the list of lead capture forms we can install on your site.

a) Welcome Mats
b) Exit intent Pop-ups
c) Slide in Pop-ups
d) Countdown Timers
e) Welcome Discounts
f) Inline forms
g) Floating bars
h) Lead Qualification pop-ups

These lead capture forms will be omnipresent on all your webpages, so you do not miss out on capturing any lead.

Live Chat Installation

Turn website visitors into leads. Assist visitors by proactively chatting with them and sending them targeted messages as they browse your website. 

We will install Live Chat tool to enable your team to chat with your website visitors and convert them into leads. Your team and site visitors will be able to use its super-simple UI to talk with each other.

Your visitors can use it to inquire about your product or services. Your team can use it to assist your customers by proactively helping them with their queries + send offers as they browse your website.

Quiz tools

Create a quiz that engages your audience, generates leads or promotes your brand.

We will create a Buzzfeed style quiz that engages your audience, generates leads or promotes your brand.

Email Marketing Automation Software Integration

We will integrate your website and email address with an email marketing automation software to send timely, relevant, personalized emails for individual contacts when they take a specific action on the website.

Social Media Integration

We will integrate social media sharing facilities to allow web visitors to share articles with their friends and colleagues on platforms such as Facebook, Twitter and LinkedIn.

Viral Marketing Software Integration

We will create special “Thank You Pages” (web page a person sees when they sign up for your free lead magnet) and power it up with Viral Marketing Tools.

Here’s how it will work:

A person who sign ups for your lead magnet will be led to a thank you page where he will be asked to share your website (or any other specific offer you want to promote) in exchange for getting a free gift (a free report/PDF/Digital Download).

This way your product/offer will go viral without spending money on expensive ads.

Google Analytics Integration

We will install Google Analytics software on your new website and show you how to log into your Google Analytics account where you can see a wide range of statistics about your website including a number of visits, page views than the amount of time people are spending on your website.

We will use this data feed to optimize your site for more conversions.

Gamified Pop-Up Widgets

This comes straight from the philosophy of Nir Eyal’s NYT best-selling marketing book “Hooked”.

We will add Gamified Pop-Up Widgets to convert normal site visitors into repeat subscribers by using the concept of variable rewards.

Use it to excite your site visitor with a “spin-to-win” or a “scratch-to-win” pop up widget, thus triggering the site visitor to take action and become a subscriber in exchange for a reward.

Add suspense and interest with a variable reward like 30-50% off on your product or a completely free product/service.

See the subscription numbers turn into customers as you make them committed to taking action on your site.

Result and Benefit: A highly aesthetic website that is primed and optimized for lead generation.

You will not end up with just any site but a site that acts like your best salesperson and an automated lead generation machine.

 

Ready to talk?