Abhik Shome

CASE STUDY

Abhik Shome is a personal brand showcase website of our Founder and CEO – Abhik Shome. The website acts as a funnel for Abhik’s site visitors to go through his value ladder.

Team

Abhik Shome
Weronika Wysocka

Scope of Project

Brand Strategy
Messaging
Web Design
Identity System Design
Motion Graphics
Content Marketing
Copywriting

Brief

To communicate the core idea of Abhik’s expertise (Actionable Growth Marketing to make entrepreneurs stand out online) in a way that visitors are incentivised to go through Abhik’s value ladder. 

Challenge

To seamlessly integrate the messaging with the persona so they seem sewn naturally towards the core idea of the product.

Outcome

We designed the site with Abhik’s core expertise right at the very top with bold letters. This is to get the message clearly out and make it noticeable from far. 

Next we created a large CTA to funnel visitors to watch Abhik’s Masterclass (as and when he launches it).

We created attention grabbing exit intent pop-up forms, full page takeovers and other tools to further capture leads to go through Abhik’s funnel.

Since Abhik is teaching others how to stand out in the online world, we created an unmissable section where all of Abhik’s major media features are included.

We showcased his work as CEO of Brand Bridge Solutions and what all products he has created.

This was followed by inclusion of his Social Media Handles and Testimonials from clients, with the bottom of the page perfected to capture leads to go through his value ladder.

COLOR

RGB 0,0,0
CMYK 75,68,67,90
HEX #000000
RGB 255,255,255
CMYK 0,0,0,0
HEX #ffffff

TYPEFACE

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